Blue Color
Increased Growth, Increased Profits And Blue Skies Ahead For Turkish Airlines
Many times, when talking about Turkish airlines, it is not a good idea to consider it in isolated terms.
Since April 2008, Turkish Airlines has had a membership with the Star Alliance networks of airlines since April of 2008. The airlines have over 15k employees and is headquartered in the Araturk International Airport in Istanbul Turkey. Over the past few years, Turkish Airlines has been honored with many different prestigious awards. One of these awards was received from Skytrax because it supplies the highest rated Economy Class flight food service in the business. In addition, Turkish Airlines has been given the honor as being the fastest growing airlines in Europe. Due to the number consecutive years that their profits have grown, no one should be surprised by this honor.
No one could say that Turkish Airlines is not taking marketing and brand recognition very seriously. In fact, they are smart because they carefully select whom they take-on and the markets that are affected. For example, American basketball and their contract for NBA star Kobe Bryant is another pick. Complete with an humorous component, Kobe Bryant did a commercial for Turkish Airlines in February, 2011. Recently, the airlines added Caroline Wozniacki to their list. She will lend a hand by promoting the airlines' Business Class service to the European fans of tennis. October 2010 was very busy for Turkey's number one airline. The airline flew the first Boeing 777-300ER which is an extended range aircraft. Turkish Airlines has placed an order to get 12 of these very contemporary and technological aircrafts from Boeing. As a matter of fact, Turkish Airlines has not hidden the fact that it plans to get into the competitive US and Asian markets. They have long term strategies to continue growing all around the world. Everything about Turkish Airlines indicates that it is using the best resources to its benefit. This can be seen by the services they provide.
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Comfort Class is a new travel concept developed by Turkish Airlines. This latest service offering is available with the airline's new Boeing 777 aircraft. This represents a new level of comfort in flying with seats that are just barely under 46 inches. So that is nearly four feet of seat available for yourself and anything else you care to have with you on your seat. Remember though, that the Boeing 777 is a large aircraft designed mainly for intercontinental flights. If you are a Turkish Airlines Miles and Smiles card owner, then you can convert any miles you have accrued into a seat in Comfort Class. While Turkish Airlines does have quite a bit of a history, their start was quite rocky. There are so many challenges airlines have to resolve that this is not surprising. There have been a wide range of modifications implemented in this airline at all levels. Like people, the airline has successfully learned from its previous mistakes and has now become a company that can adapt to its environment making it a powerful player on the market. This article has offered a small look at the exciting changes going on at Turkish Airlines.
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