Channel Amplifier
As MTV Became A Business Success, It Made A Huge Number Of Stars Whose Careers Would Have Been Totally Different Without The Exposure.
Cable channel MTV turns 30 today and I suspect it's improbable that any article noting the event will be well placed to withstand the urge to include some rant about the lack of music videos on the network.
In principle, I understand the beefs. I watched the network from its earliest days and there had been something magical about discovering some artist or song thanks to the video. As MTV changed into a business success, it made a big number of stars whose careers would be completely different without the exposure. Sure, performers like Paula Abdul owe their careers to MTV, but it's hard to imagine what the careers of musicians like Michael Jackson would have been without the video exposure.
But from the earliest years of the network, MTV pursued a strategy of making original, non-musical programming. And once they made that decision, it was inescapable that the successfulness of that programming would push the music off the key MTV Network.
There are good business reasons for opting not to play music videos on a channel that was originally branded as a music network. No wire channel wants to be in a scenario where their achievement is dependent on access to content being made by 3rd parties. In pretty much the same way that HBO and Showtime commenced making original programming as a way to offset the assertive dealmaking of the film studios, MTV moved towards original programming so they would not be dependent on the whims of the music labels.
I believe things could have been slightly different if MTV had been owned by a media company that also owned a music label. But without guaranteed access to music videos, MTV had little choice than to move towards original programming.
Granted, MTV did not always have to choose the programming mix that it did. But because it's owned by Viacom, which approaches its multiple cable channels the way Clear Channel programs its radio stations, programming choices are usually as much about playing to the network's target demo as anything more.
That pressure from the sales side is also why you see things like Viacom-owned movies pop up in primetime slots. Their cost is close to free, and its simple for a sales staff to sell a block of pictures airing across all the Viacom Networks.
At the end of the day, MTV is a business. And it's difficult to prove with the premise that whether or not it airs music videos, it's been a surprisingly successful network. So while I ache for the videos (and the VJs), I'm ten years past making snide remarks about the lack of music on MTV.
But as MTV turns 30, I do fret about the corrosive effect its programming has on teens.
Worrying about such things likely seems old fashioned to most audiences (and TV critics) at this juncture. MTV glaringly has got the right to air what it wants, how it wants. The indisputable fact that so many of its shows are successful illustrates there is an audience for them.
But because discussion sells, MTV has made this vision of American kids that commonly highlights the nastiest of what we will be. MTV isn't airing Teen Mom because they hope to persuade teen viewers not to become pregnant. Actually the underlying message of the show is "hey, it will be okay." Seeing girls who have appeared on Teen Mom splashed across mag covers at the local supermarket is morally wrong on so many levels I could write a book about it and still just scratch the surface. The undeniable fact that versions of jersey Shore air across the world makes me more sorrowful than proud of the network's programming prowess.
What fears me as MTV turns 30 is that for many American children, Viacom has as much influence on their lives as school or friends. From Nick Jr's preschool programming through Nick's animated shows through Teen Nick and MTV, Viacom controls the pop culture landscape of America's youth.
I will not claim anybody is evil. Almost all of the programming decisions have more to do with sales opportunities and audience share than cultural impact. But at age 30, MTV should be thinking about such things, and it appears clear to anyone who watches the network the ethics of what they air is hardly a concern,writes tagza.com.
Find Channel Amplifier On eBay Below:
Recently Purchased Channel Amplifier:
rane ma 6 s multi channel amplifier 6 channels rack mount very nice unit, samson sx1800 2 channel 1800 watt power amplifier, behringer ep2500 europower pro power amplifier pa amp 1200 watts per channel ex, crown cts 4200a 4 channel power amp 260w 4 ohms 220w 70v bridgeable amplifier, inkel lm 912 12 channel line amplifier mixer, pylepro pmx 401 150 watt 4 channel powered pa mixer amplifier, paso dma2060 digital amp music amplifier 60 watt rms 4 channel 2 zone , tda7297f 215w digital audio amplifier board 15w15w dual channel diy, crown cts8200 cts 8200 200 wpc 70v 4 ohms 8 channel audio power amp amplifier, 12 channel powered 600 watts pa mixer amplifier, new professional peavey xr 1220 20 channel rack mixer dual 600 watt amplifiers, roland kc 150 4 channel 65 watt stereo mixing keyboard amplifier bundle, roland kc 150 4 channel 65 watt stereo mixing keyboard amplifier deluxe bundle, roland kc 150 4 channel 65 watt stereo mixing keyboard amplifier, pyle 4 channel headphone amplifier amp pha40, symetrix model 420 stereo power amplifier 2 channel powers on good condition , rane hc 6 headphone console amplifier 6 channel stereo rack mountable , gli pro pvx5000 5, 000 watt 2 channel bridgable power amplifier dj rack amp, peavey ipr3000 dsp 2 channel lightweight pro audio amplifier amp eq ipr 3000, new professional peavey xr 1212 12 channel rack mixer dual 600 watt amplifiers, 8 channel headphone distribution amplifier, elan z 660 6 channel amplifier, pyle 4 channel headphone amplifier amp pha80, new cad audio ha4 qty 4 channel stereo headphones amp amplifier, qsc isa 300t 2 channel professional audio amplifier 300w, lanzar vbp261 3500 watts 2 channel high power mosfet amplifier, roland kc 110 battery powered 3 channel stereo keyboard amplifier, crown xti4002 xti 4002 power amplifier 2 channel 2, 400 watt , built in dsp, biamp mxa35 35 watt 6 channel mixer power amplifier, crown cts 8200 power amplifier cts8200 8 channel, new martin roland dual channel ma 3800k karaoke mixer mixing amplifier, crest ca 12 stereo power amp amplifier ca12 audio 2 channel new nib 2800 watts, art headamp v 5 channel mixer amplifier headphone amp, soundtech ps802 2 channel power amplifier, behringer amp800 4 channel stereo headphone amplifier, biamp mxa75 75 watt 6 channel mixer power amplifier, vintage amcron amplifier amp model dc300a 2 channels made in usa serial 20623, 10 channel 1000w professional power mixer amplifier 500w rms 2x250w rms , 4 channel 1000w professional power mixer amplifier 500w rms 2x250w rms , 6 channel 1000w professional power mixer amplifier 500w rms 2x250w rms , qsc 8 channel rack mounted amplifier, rolls ha43 4 channel headphone amplifier no reserve, joyo english channel sound mini guitar amp pocket amplifier micro headphone, yamaha p2050 professional series, 2 channel power amplifier excellent condition, peavey ia400v amplifier, 70v 100v, 1 or 2 channel, 5i, rane hc 6 headphone amplifier amp hc6 hc 6 channel stereo , peavey ipr 3000 power amplifier ipr 3000 1500watt per channel lightweight new, mackie m1400i pro 2 channel audio power amplifier m1400i 1400 watt fr amp rack, peavey cs 4080hz power amplifier rack mount 2040 watt channel 4 ohm, behringer k900fx ultratone 3 channel 2 way 90 watt keyboard pa amplifier, hartke km200 200 watt 4 channel keyboard combo amplifier pa, crown audio dsi 4000 2 channel 1200w cinema amplifier dsi4000, qsc 2 channel stereo amplifier model 1200, pyle pro pha80 4 channel stereo studio headphone amplifier, behringer powerplay pro xl ha4700 4 channel headphone distribution amplifier amp, behringer ha8000 powerplay pro 8 channel stereo headphone amplifier, peavey mma 875t 8 channel modular mixer amplifier, biamp mxa75 6 channel 75watt mixer power amplifier, toa 900 series ii 8 channel amplifier model a 912mk2, mint atlas sound aa35 35 watt 3 input channel power mixer amplifier amp, never opened crown g180ma 4 channel mixer amplifier, ashley krl 2000 power amp 2000 watts amplifier 2 4 8 ohm stereo 2 channel nice , toa a 712 9 channel 120w mixer amplifier , ashley krl 3200 power amp 3200 watts amplifier 2 4 8 ohm stereo 2 channel nice , micro amp ha400 ultra compact 4 channel micro amp headphone amplifier 12v new, bogen pm3180 digitally matrixed 3 channel amplifier, crown xls2000 power amplifier, 2 channel, 650w 4 ohm xls 2000, crown xls2500 power amplifier, 2 channel, 775w 4 ohm xls 2500, ashly klr 3200 klr series two channel, high performance amplifier, qsc isa 300t 2 channel power amplifier, new 150 watt 8 channel powered pa mixer amplifier, joyo english channel sound mini guitar amp pocket amplifier for electric guitar, qsc isa300ti 2 channel amplifier nib, inter m pa 2000 public address amplifier 60 watt, 6 channels, peavey ips 400 dual channel power industrial amplifier, behringer ha400 4 channel stereo headphone amplifier, ashly klr 2000 high performance power amplifier 2 channel power amp new , power amplifier, stereo, 80w per channel 4 ohms or 70v 100v great condition , carvin c1240 pm15 12 channel complete pa system mixer amplifier speakers new, behringer europower epq304 300w light weight 4 channel power amplifier new, qsc gx3 gx 3 stereo power amplifier 2 channel amp dj, atlas sound pa601 60w single channel power amplifier,