Dynamic Handheld
About Exploiting New Content When Marketing Websites For Accountants
Are you keeping your website changing and stimulating? Stop a while and impartially reevaluate your CPA website. Are you perpetually adding novel content to your website? Are you keeping your information relevant and current? You may not recognize this, but you could be well on the way to alienating current clients when you could be luring them in and increasing your site's search engine placement at the same time.
Many accountants understand retail marketing better than they understand service or internet marketing, so let's look at a retail store as an example. Would you shop at a store that never updates it's inventory? Of course not. Websites for accountants are the same. if you don't give your clients new content, they will stop visiting your site.
The Benefits of Change
Change is scary. It's human nature to resist it. There are risks involved with changing things. Even the wisdom of the ancients would have us "leave well enough alone" and "let sleeping dogs lie". After all, "if it ain't broke..."
The allure of the comfortable and familiar has led many websites for accountants down the garden path of mediocrity. On the web time passes quickly, and this mentality can leave your website neglected and covered in dust in pretty short order. This will effect everything on your site from your number of visitors, the duration of their stays, your site's ranking in the search engines, and in your bottom line.
Keeping It Relevant
It happens every day. Websites that have enjoyed good placement in Google suddenly drop off the first few pages. You must remember that the prime function of search engines is to point the searchers to the best, most relevant sites for the terms they entered. Obviously a website that is constantly offering new content and new features is going to seem more relevant than one that hasn't added anything new in the last three years.
So... how do you avoid this trap? It's simple, update your site regularly. Here are some tricks you should know. You don't need to make radical changes, a few small simple changes every few weeks or even months will be enough.
Keeping It Fresh
A blog is a great way to keep new content flowing on the site and get repeat visitors. Even if you just do small entries commenting on recent events, it gives your visitors a reason to return to your site again later. Over time you'll even draw in readers and feedback. Reader comments are also a great potential source of dynamic content.
Post your monthly newsletter online. There are a lot of advantages to this (email is a lot cheaper than post) not the least of which is that it's a great way to keep the site fresh and exciting. Your newsletter is a great way to keep your clients up to date on changes to tax laws and the financial climate, but keep it personal. Include information about your firm and community. There are a number of services that provide online newsletters and these have the advantage of being "fire-and-forget" solutions. You don't need to lift a finger and your website content is constantly changing!
There are a number of other simple dynamic pages you can use. Calendars and tax due dates are obvious solutions. That way, your information isn't entirely static and you have a reason to go in and make the changes for your site.
You will be shocked at just how seriously you can improve your site potency simply by being kept current with regular updates. It's imperative not to have your website sit for long. Even the best website will quickly become obsolete, so keep it fresh and exciting.
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