Dynamic Hypercardioid
About Making Use of New Content In Websites For Accountants
Are you keeping your CPA site active and fresh? Pause a minute and sincerely reappraise your CPA site. Are you perpetually adding fresh content to your website? Are you keeping your facts pertinent and up-to-date? Most website owners don't especially grasp how important this is to the final success of their sites. Letting your site slide into obsolescence not only makes your firm look lame, it's also a big red flag to the search engines.
Many accountants understand retail marketing better than they understand service or internet marketing, so let's look at a retail store as an example. Would you shop at a store that never updates it's inventory? Of course not. Websites for accountants are the same. if you don't give your clients new content, they will stop visiting your site.
The Benefits of Change
Change can be a difficult thing to wrap your mind around. There are risks involved with changing things. As the old adage goes, if it isn't broken, don't fix it.
But this mentality can lead to neglect, and a site that isn't regularly updated can be as easily forgotten as a dust-covered antique sitting in a cupboard. This will effect everything on your site from your number of visitors, the duration of their stays, your site's ranking in the search engines, and in your bottom line.
Keeping It Relevant
So why does a site which hasn't been updated for a while suddenly drop off the front page of Google? You must remember that the prime function of search engines is to point the searchers to the best, most relevant sites for the terms they entered. Obviously a website that is constantly offering new content and new features is going to seem more relevant than one that hasn't added anything new in the last three years.
Keep your site dynamic and up to date. Here are some tricks that will help you without gobbling up too much of your valuable time. Changing your website doesn't mean you have to completely overhaul it; small changes can do the job just fine and there are a multitude of ways to do it easily.
The Basics
If you're like me and you enjoy writing you should try keeping a blog. This is a great way to keep your site content dynamic and lure visitors to the site. Even if you just do small entries commenting on recent events, it gives your visitors a reason to return to your site again later. Over time you'll even draw in readers and feedback. Reader comments are also a great potential source of dynamic content.
A news or newsletter page is a great way to keep your site fresh without needing to spend much time coming up with new content. You could talk about changes to your company or provide links to news stories you've read elsewhere. There are a number of services that provide online newsletters and these have the advantage of being "fire-and-forget" solutions. You don't need to lift a finger and your website content is constantly changing!
There are a number of other simple dynamic pages you can use. Calendars and tax due dates are obvious solutions. That way, your information isn't entirely static and you have a reason to go in and make the changes for your site.
You will be surprised at just how significantly you can improve your site performance just by being kept current with repeated updates. It's important not to let your website sit for long. Even a great site will fast become obsolete, so keep it fresh and exciting.
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