Dynamic Microphones
Benefit of Exploiting Up-to-Date Content In Websites For Accountants
How often do you update your accounting site content? Do you furnish new, exciting content on your site a lot? Most site owners don't sincerely comprehend how significant this is to the ultimate success of their sites. Letting your site slide into obsolescence not only makes your firm look lame, it's also a big red flag to the search engines.
Many accountants understand retail marketing better than they understand service or internet marketing, so let's look at a retail store as an example. Would you continue to go to that store if you knew there would never be anything new there? Of course not. Websites for accountants are no different. New content is what will keep visitors coming back. Without it people will quickly tire of your website.
Change is Good
Change is scary. It's human nature to resist it. There is always an element of risk involved; why mess with something that has been so far successful? Even the wisdom of the ancients would have us "leave well enough alone" and "let sleeping dogs lie". After all, "if it ain't broke..."
But this mentality can lead to neglect, and a site that isn't regularly updated can be as easily forgotten as a dust-covered antique sitting in a cupboard. This will effect everything on your site from your number of visitors, the duration of their stays, your site's ranking in the search engines, and in your bottom line.
Staying Relevant
It happens every day. Websites that have enjoyed good placement in Google suddenly drop off the first few pages. This is a typical, and if you think about it completely reasonable, result of a neglected site. The function of a search engine is to point users to high-quality, relevant sites for their search terms. Obviously a website that is constantly offering new content and new features is going to seem more relevant than one that hasn't added anything new in the last three years.
Now that you know why it is important to keep you website content updated, let's look at a few ways to do it without devoting a large amount of time to it. Changing your website doesn't mean you have to completely overhaul it; small changes can do the job just fine and there are a multitude of ways to do it easily.
The Basics
A blog is a great way to keep new content flowing on the site and get repeat visitors. Even if you just do small entries commenting on recent events, it gives your visitors a reason to return to your site again later. Over time you'll even draw in readers and feedback. Reader comments are also a great potential source of dynamic content.
Post your monthly newsletter online. There are a lot of advantages to this (email is a lot cheaper than post) not the least of which is that it's a great way to keep the site fresh and exciting. You could talk about changes to your company or provide links to news stories you've read elsewhere. If you have a newsletter provided by someone else that updates on your site automatically, that's a lot of new content every month that you don't have to supply at all.
Another great method is to have pages on the site where the content varies over time. Calendars and tax due dates are obvious solutions. That way, your information isn't entirely static and you have a reason to go in and make the changes for your site.
You will be shocked at just how significantly you can increase your site effectiveness just by being kept contemporary with regular updates. Don't have your site just sit there getting old, keep it fresh and show it off!
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