Music Maker
My Sonos Plays My Music Library From A Networked Hard Disk, As Well As Spotify, Pandora, And Local And Worldwide Radio Stations.
I am a gigantic fan of Sonos, thanks partly to the loaner Play:5 in my kitchen. I employ it more than the attractive Marantz receiver and classic Tannoy speakers in my living room, not simply because it's in a more convenient location, but as it gives access to much more music. My Sonos plays my music library from a networked hard disk, as well as Spotify, Pandora, and local and worldwide radio stations. It's actually an amazing audio device .
With the advent of the lower-end Play:3, it would appear that Sonos is gradually moving down the market. Perhaps, I presumed, the company is going to lower its costs more, so I could afford put a Sonos box of some sort in my living room. Perhaps, even, when it's time to upgrade my receiver, I'll be well placed to get one with Sonos built in. I called Sonos co-founder Tom Cullen to ask when that'd be.
The answer wasn't what I wanted, but it led straight to an engaging look at Sonos ' and home audio in general. In short , according to Cullen, "We do not accept receivers are long for this world."
Cullen claims that audio receivers seemed sensible "before the digital world," when you needed a box for big amps and for switching between a large amount of sources. As more entertainment comes over the Net, Cullen says, "We think the idea of switching between physical sources will be seen as old fashioned. Rather than putting Sonos into receivers, we're going to make receivers unnecessary."
He adds, "We play in a market full of firms that haven't made meaningful changes to how they do sound in 20 years."
This Sonos vision actually sounds right, as a vision. At the moment, home audio (and video) users do have to cope with multiple hardware sources : DVD players, games consoles, TV or cable or satellite signals, and so on . Granted, more of the content is going to the Net, to both remote cloud services like Spotify, Pandora, and Netflix, and to local network storage. But you can not yet run a full entertainment platform without having some way of switching between physical signals as well as your IP streams.
Cullen maintains that you still don't need a receiver. The modern television, he asserts, can do the job of source switching. And Sonos system can can take input from a TV's output, for when that's necessary.
OK, I said, so perhaps Sonos will get built into Televisions? Because I also have to upgrade my TV. Again, Cullen related the company is sticking to speakers (and one expensive speakerless, ampless product for folks who aren't prepared to throw away their receivers), and that it won't do a software version for computer owners or TELEVISION vendors. The problem is sound QC. Sonos systems are built to be multi-zone, to play the same audio on different speakers round the house. Doing that so it sounds good needs actual timing of the audio output so the sound waves don't meddle with each other and muddle the sound. On non-Sonos hardware, the software can't do that reliably, and Sonos does not want to chance lowering quality by making Sonos work, but only technically, on other platforms.
Perhaps Sonos will make a soundbar product for Televisions? Cullen asserted that may be a chance. (Although I don't believe that's what Cullen meant when he said of the company, "The goal was always to be more horizontal.") I think a soundbar product may be a real breakout for Sonos.
The company was started in 2002 with the idea that "traditional A / V brands were exposed to the digital transition." Cullen claims the founders studied Bose, which also started by making top of the range products back in 1964. "We saw an opening, we thought there was room for a new Bose." At first, Sonos sold $1,200 systems over the phone. If it's an indicator of how it's possible for you to move a brand from the top of the range to the mid market, Cullen observes that Bose is now making iPhone and iPod docks at costs like Sonos ' offerings. But he asserts the dock market is not long for this world. Music is moving off dedicated MP3 units (iPods) and onto phones. "People won't leave their iPhones in a dock."
I admire Sonos for sticking to its vision over what was has become a long lifetime for a customer tech start-up. The Firm has never submitted to flipping its top of the range brand into immediate share of the market. Instead it's deliberately and rather slowly moving into bigger markets, juggling its promoting message and brand position while scrupulously riding the wave of the expansion of networked audio, neither falling behind nor rushing too miles ahead of the curve. Sonos does have good technology , but for what this company is doing, timing is crucial, writes tagza.com.
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