Pedal Board

NEW BOARD-TRAC STUDY IDENTIFIES LATEST TRENDS AMONG SURFERS

Trabuco Canyon, Calif. – September 1, 2009 – In his 2008 keynote address at the SIMA Surf Summit, one of Bob Hurley’s major points was that “companies need to relentlessly focus on consumers…they are our boss.” For endemic and non-endemic companies selling products to consumers interested in surfing or the lifestyle that surfing represents, you need to understand your target consumer. And, the nuances associated with that consumer.   In Board-Trac’s current Annual Surf Report, published August 31st, 58.5% of the participants were between the ages of 21 – 40 years of age.  This, once again supports the trend that we’ve been reporting for the past several years: the surf market is aging.  What are the businesses and brands targeting this consumer doing to address this aging phenomenon and the growth that accompanies it?  What are retailers doing to cater to the over 25 year old surf market? As a result of this aging market, over 58% indicated they ride both short and longboards.  This may represent an opportunity for surfboard companies.    The results of Board-Trac’s 2009 Surf Study also show that the attributes that appeal to female surfers in their selection of a board are very different than their male counterparts. Understanding these differences can lead to better and more strategic marketing campaigns and promotional materials.   Overall, surf shops are the primary outlet for sales of wetsuits.  However, did you know that females are more likely than males to purchase a wetsuit from a sporting goods store?  Does your distribution strategy put your products in front of all your potential customers?   Sales of clothes, shoes and accessories via the internet have increased 125% since 2006.  Do brands and retailers have an internet strategy?  And, in the past few years mass merchants and company branded stores are now competing for a share of the action sports consumer’s apparel dollar.   What brands are your target consumers buying?  Where are they buying? How often are they buying?  And, how much are they paying?    Companies targeting surfers or those influenced by the surfing lifestyle will find answers to all of these questions and much, much more in Board-Trac’s 2009 Annual Surfing Study.   Bottom line, you need to understand your consumer in order to compete in this competitive market. The dynamics have changed in this once-cottage industry and now this surfing and surf lifestyle consumer is being sought by both endemic and non-endemic companies.   The Board-Trac Surf Report is now available and is priced at $1,650 @ www.board-trac.com and click on E-store. Other studies available from Board-Trac include Skateboarding, Snowboarding, Quarterly Retail Reports and Size of Market Reports.   For more information on Board-Trac’s research and consulting services, please contact Angelo Ponzi at 949-858-9095, e-mail angelo@board-trac.com, or visit the web site at www.board-trac.com .   About Board-Trac Board-Trac® is the leading action sports marketing consulting and research company providing consumer and retail insights to companies selling products and services to consumers who participate or are influenced by action sports.

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ATA Guitar Pedal Board Flight Case 22 X 14 3 8 Ply
ATA Guitar Pedal Board Flight Case 22 X 14 3 8 Ply
$239.70
24 Guitar Effects Pedal Board ATA Road Case by OSP
24 Guitar Effects Pedal Board ATA Road Case by OSP
$197.99
9v 9 volt power supply  Boss BCB 60 Pedal Board cable plug electric PSU module
9v 9 volt power supply Boss BCB 60 Pedal Board cable plug electric PSU module
$26.96
NEW MONO M80 SERIES M80 PB1 BLK PEDALBOARD CLUB CASE FOR PEDALTRAIN JET BLACK
NEW MONO M80 SERIES M80 PB1 BLK PEDALBOARD CLUB CASE FOR PEDALTRAIN JET BLACK
$149.99
Pedaltrain Novo 24 with Soft Case 24x145 Pedalboard for Guitar Effect Pedals
Pedaltrain Novo 24 with Soft Case 24x145 Pedalboard for Guitar Effect Pedals
$169.99
Pedaltrain Novo 24 with Tour Case 24x145 Pedalboard for Guitar Effect Pedals
Pedaltrain Novo 24 with Tour Case 24x145 Pedalboard for Guitar Effect Pedals
$269.99
Pedaltrain Novo 32 with Soft Case 32x145 Pedalboard for Guitar Effect Pedals
Pedaltrain Novo 32 with Soft Case 32x145 Pedalboard for Guitar Effect Pedals
$199.99
Effect Pedal Board Travel Aluminum Hard Case Foam Insert 24x12x6 Inches w Keys
Effect Pedal Board Travel Aluminum Hard Case Foam Insert 24x12x6 Inches w Keys
$105.00
ATA Guitar Pedal Board Flight Case 28 X 20 3 8 Ply
ATA Guitar Pedal Board Flight Case 28 X 20 3 8 Ply
$265.00
ATA Guitar Pedal Board Flight Case 34 X 12 3 8 Ply
ATA Guitar Pedal Board Flight Case 34 X 12 3 8 Ply
$249.10
ATA Guitar Pedal Board Flight Case 34 X 16 3 8 Ply
ATA Guitar Pedal Board Flight Case 34 X 16 3 8 Ply
$249.10
ATA Guitar Pedal Board Flight Case 34 X 20 NEW
ATA Guitar Pedal Board Flight Case 34 X 20 NEW
$230.30
ATA Guitar Pedal Board Flight Case 34 X 20 3 8 Ply
ATA Guitar Pedal Board Flight Case 34 X 20 3 8 Ply
$258.50
ATA Guitar Pedal Board Flight Case 28 X 12 NEW
ATA Guitar Pedal Board Flight Case 28 X 12 NEW
$226.54
ATA Guitar Pedal Board Flight Case 40 X 24 NEW
ATA Guitar Pedal Board Flight Case 40 X 24 NEW
$265.00
ATA Guitar Pedal Board Flight Case 40 X 12 3 8 Ply
ATA Guitar Pedal Board Flight Case 40 X 12 3 8 Ply
$275.00
ATA Guitar Pedal Board Flight Case 40 X 16 3 8 Ply
ATA Guitar Pedal Board Flight Case 40 X 16 3 8 Ply
$258.50
ATA Guitar Pedal Board Flight Case 40 X 24 3 8 Ply
ATA Guitar Pedal Board Flight Case 40 X 24 3 8 Ply
$287.00
ATA Guitar Pedal Board Flight Case 34 X 24 NEW
ATA Guitar Pedal Board Flight Case 34 X 24 NEW
$245.00
ATA Guitar Pedal Board Flight Case 34 X 24 3 8 Ply
ATA Guitar Pedal Board Flight Case 34 X 24 3 8 Ply
$275.00
ATA Guitar Pedal Board Flight Case 40 X 20 3 8 Ply
ATA Guitar Pedal Board Flight Case 40 X 20 3 8 Ply
$269.78
OSP 32 Guitar Effects Pedal Board Road ATA Flight Case For Efx Pedals
OSP 32 Guitar Effects Pedal Board Road ATA Flight Case For Efx Pedals
$247.99
9V Behringer PB600 Pedal Board replacement power supply
9V Behringer PB600 Pedal Board replacement power supply
$8.99
9V Boss BCB 30 Pedal Board replacement power supply
9V Boss BCB 30 Pedal Board replacement power supply
$8.99
Pedaltrain Metro 16 with Tour Case 16 x 8 Pedalboard for Guitar Effect Pedals
Pedaltrain Metro 16 with Tour Case 16 x 8 Pedalboard for Guitar Effect Pedals
$149.99
Pedaltrain Metro 20 with Tour Case 20 x 8 Pedalboard for Guitar Effect Pedals
Pedaltrain Metro 20 with Tour Case 20 x 8 Pedalboard for Guitar Effect Pedals
$169.99
Pedaltrain Metro 24 with Tour Case 24 x 8 Pedalboard for Guitar Effect Pedals
Pedaltrain Metro 24 with Tour Case 24 x 8 Pedalboard for Guitar Effect Pedals
$179.99
ATA Guitar Pedal Board Flight Case 32 X 18 NEW
ATA Guitar Pedal Board Flight Case 32 X 18 NEW
$235.00
ATA Guitar Pedal Board Flight Case 32 X 18 3 8 ply
ATA Guitar Pedal Board Flight Case 32 X 18 3 8 ply
$279.18
Pedaltrain Metro 20 with Soft Case 20 x 8 Pedalboard for Guitar Effect Pedals
Pedaltrain Metro 20 with Soft Case 20 x 8 Pedalboard for Guitar Effect Pedals
$89.99
Pedaltrain Metro 16 with Soft Case 16 x 8 Pedalboard for Guitar Effect Pedals
Pedaltrain Metro 16 with Soft Case 16 x 8 Pedalboard for Guitar Effect Pedals
$79.99
Handmade Hardshell Wooden Blue Edgeburst Guitar Pedal Board
Handmade Hardshell Wooden Blue Edgeburst Guitar Pedal Board
$29.99
Aclam Guitars Smart Track S1 + SoftCase S1 Black Pedalboard with SoftCase
Aclam Guitars Smart Track S1 + SoftCase S1 Black Pedalboard with SoftCase
$159.99
16 Pro Guitar Effects Pedal Board ATA Flight Tour Black OSP Case 3 8 plywood
16 Pro Guitar Effects Pedal Board ATA Flight Tour Black OSP Case 3 8 plywood
$154.99
OSP 16 Guitar Effects Pedal Board ATA Road Case
OSP 16 Guitar Effects Pedal Board ATA Road Case
$154.99
OSP 16 Guitar Effects Pedal Board ATA Case  FX1616  Free Shipping  Black
OSP 16 Guitar Effects Pedal Board ATA Case FX1616 Free Shipping Black
$154.99
OSP FX1616 16in Guitar Effects Pedal Board with ATA Case
OSP FX1616 16in Guitar Effects Pedal Board with ATA Case
$154.99
Pedal Pad Lite Pedalboard Keyboard Mix Console Bag 375x15x55 NEW Old Stock
Pedal Pad Lite Pedalboard Keyboard Mix Console Bag 375x15x55 NEW Old Stock
$59.99
Pedaltrain Classic JR with Soft Case Pedalboard with Gig Bag for Effect Pedals
Pedaltrain Classic JR with Soft Case Pedalboard with Gig Bag for Effect Pedals
$119.99
OSP 24 Pro Guitar Effects Pedal Board ATA Flight Road Case For Efx Pedals
OSP 24 Pro Guitar Effects Pedal Board ATA Flight Road Case For Efx Pedals
$197.99



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