Square Truss
Over The last Decade Oslo's Youngstorget Has Become The City's Music Hub With Venues, Bars, Restaurants And Record Shops Making A Colourful Scene In And Around The Square.
Over the last decade Oslo's Youngstorget has become the city's music hub with venues, bars, restaurants and record shops creating a colourful scene in and round the square.
But till the beginning of this year, visitors flocking to the profuse gigs and events would have struggled to find reasonable accommodation in the instant area. This has changed thanks to the opening of the Choice chain's Comfort Express Hotel, a new idea it plans to launch in every Nordic capital over the next 3 years.
Don't be put off by the name. This is not your average tasteless budget hotel chain. The lobby includes pinball machines, a local punk record shop provides a selection of new releases for sale to guests and massive screens supply a enormous database of where to go out. Many in-house rock radio stations programmed by two local rock DJs offers a pleasant change to the universal chill-out compilations, which became the modern equivalent to Muzak.
Rooms begin at NOK299 ( around £35 ) rising with demand to a maximum of around £115. Costs are kept low by charging for extras which some guests may not require. These include daily towel changes and room cleaning for those staying more than one night (around £10). Check-in is done thru touchscreens. "As the check-in is performed by the guests, we were not searching for traditional receptionists," claims director Simen Vinge.
Employees were inducted at an audition in the close by Revolver venue, with the five hundred applicants for 7 positions chosen for their understanding of music and the town.
Although the 172 rooms 50 twins, 112 doubles and 10 singles are compact and there is a barely "corporate trendy" feel, there are some nice touches such as iPod docks and free Wi-Fi. Guests can also open their room door by sending a text and then holding their mobile to the sensor below the handle.
Architect Lars Helling popped up with the design, which incorporates the cover of a former church. However , the owners made Facebook and Twitter communities which they consulted through its development, inviting input on everything from what to stock in the shop, which magazines to offer and even the color schemes.
"Every time we wanted to take a decision we asked our followers on Facebook and Twitter," asserts Vinge. "We sell plenty of food, drink and magazines because our guests asked us to put them there."
The web communities are sustained by offering members free tickets to the numerous events which have partnered with the hotel since it opened. They include Scandinavia's great music business meeting by:Larm (bylarm.no), Oslo's distinguished ya Festival (oyafestivalen.com) and the Inferno metal gathering (infernofestival.net), with the basement on occasion utilized for gigs.
Vinge is tight-lipped about which bands have stayed at the hotel, but given that there's special entrance for artists playing at the large Rockefeller venue across the road and ya's galvanizing line-ups, there are probably going to have been some big names.
So far the sole bad behavior has come courtesy of guests attending the gigantic Sensation rave last April. Vinge describes that weekend as "hectic" with lots of lagered revellers dressed in white "breaking stuff all over the place".
By contrast, he describes the black metal brotherhood attending Inferno last May as model patrons.
"The only thing we had to deal with was putting a bloke to bed who had passed out in the hallway," he is saying. "The next day he came with flowers to apologise", writes tagza.com.
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