Stick Gig
Every Blogger Can Make A Blog Sticky
Building a targeted blog on your favorite topic is super easy these days. Creating a free blog on a site like Blogger or WordPress is easy and you can start posting immediately.
And this can be done totally cost free. Though...you probably won't have much incentive to create great content if you don't have a lot of readers. That's why, in addition to attracting new visitors to your blog you also need to work on giving those visitors reasons to come back again and again.
A good way to turn a new visitor into a repeat customer is to highlight the most popular posts on your blog. There's a good reason why these posts have become popular; your existing readers like them because of its quality content. Why would you allow this content to be buried deep in your blog?
Make it super easy for your visitors to read these posts by build a section of links for them in your site. In a way, you're showing your visitors what kind of content you offer and what they can expect in the future - a good enough reason for them to keep coming back. Make sure you educate your readers about their subscription options that they might not know about. While RSS has grown exponentially in terms of popularity, there are still people who aren't aware of how to use it. So you need to be the one to teach them about it and show them how they can use different RSS readers to stay subscribed to your site's updates. The more education you provide to your readers about their subscription options for your blog, the more likely they will be to actually subscribe to it. You could create a "what is RSS" blog post or page for your site to do this. Be as creative as possible and you'll have plenty of options when it comes to trying to educate your readers.
Lastly, readers often go through the 'About Me' page to find out more about the blogger. They want to know who is making the blog and what their ambitions, hobbies, etc may be. Building a good "About Me" page is quite important if you really want to increase your subscription and stick levels. You don't need to make the page long or deep, you just want to give people an idea of who you are and what you're about. While the content is the best place to show off your offerings and value, the "About Me" page is still an opportunity to get people to read you so don't ignore the opportunity. To conclude, this article should make it easy to understand what you can do to improve your blog's stick rate and how to take it to the next level. If you make a real effort here the return on your efforts will be surprising. Remember, it won't happen in a day or two but if you put forth a consistent effort there is no reason you shouldn't reach your goal of having a sticky blog and a huge amount of regular and loyal readers.
Here are some extra suggestions on social marketing and up to date online advertising from Anthony Lopez.
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