Turkish Baglama
2010 Yields High Profits For Turkish Airlines Amidst Route Expansion
Most people do not have any idea about what is feasible with Turkish airlines, and we really are talking about the range of effects.
Turkish Airlines didn't have a stellar beginning in its business life, although that has been set to change in recent years. In 2010, the airline reported a gross annual revenue of more than 4 billion US dollars. Yet throughout the 70s and 80s the company was plagued with multiple issues that affected their reputation negatively, which included constant flight delays and bad customer service.
There were also seven accidents reported in the years from 1974 to 1983, as well as multiple serious events. The fate of this airline turned on its tail only after government intervention throughout the late 80s, which saw a rise in fortunes. In fact, the turn of the century saw a rise in fortunes for Turkish Airlines that heralded a decade of blue sky flying.
In October 2010, Turkish Airlines told the world that it would continue its plants to expand during 2011. Obviously, for an airline that is experiencing continue success so quickly, this is excellent news. The Turkish Ministry of Transport released information that the airline would be flying to 11 new destinations as of this year. Starting in March, Turkish Airlines will fly to Shiraz, Iran four times a week. In reference to the United States, there will be 4 new flights a week going to Los Angeles, CA beginning in early March. This is convenient for going to the United States' western coast. Other countries include China, Greece, Spain, France and 3 spots in Italy.
The profitability of Turkish Airlines was impressive in 2010, with financial statements showing they attained a nine-month net profit of 169 million USD. The company's sales revenue jumped to 5 billion USD, translating into an impressive rise of 39%. The company is expanding its fleet with a number of Boeing 777-300ERs, which are long-haul aircraft, in an effort to increase the revenue generated by business class travelers. The company also intends to use wide-body planes for international cargo routes. While a surprise, the results posted by Turkish Airlines were very well received, as is to be expected. This surge could also be due to the fact that the company has been actively marketing their brand all over the world. The company has targeted penetration of the US market as well as expansion in Asia.
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The airline is also consolidating the rewards programs together into a single account for both Mile & Smiles family members and Elite Plus members. Essentially, the Elite Plus members will enjoy greater convenience because their earned miles will be located in a single account.
The family members of any individual account holders also benefit by having any generated miles applied to them too. Earning more miles is as simple as paying for purchases using a Miles & Smiles credit card or by booking flights with any airlines within the Star Alliance. At the close of the first decade of the new millennium, Turkish Airlines has found itself with a lot of new growth and success. The company has been using all of the right marketing strategies with the right high profile famous people. They are aggressively pursuing new and expansive market reach which runs in parallel with an international campaign of brand awareness. But they also witnessing good results as a result of their good effort. They have gotten plenty of industry awards as a result of their wonderful service and promotional efforts. We are sure that they are a wonder business example of how the government and civilian management can come together and make something that has good results.
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