Turkish Banjo
Increased Growth, Increased Profits And Blue Skies Ahead For Turkish Airlines
It is pretty incredible how much of a significant difference Turkish airlines can have, of course you have to consider certain factors.
Since April 2008, Turkish Airlines has had a membership with the Star Alliance networks of airlines since April of 2008. The airlines have over 15k employees and is headquartered in the Araturk International Airport in Istanbul Turkey. Over the past few years, Turkish Airlines has been honored with many different prestigious awards. One of these awards was received from Skytrax because it supplies the highest rated Economy Class flight food service in the business. In addition, Turkish Airlines has been given the honor as being the fastest growing airlines in Europe. Due to the number consecutive years that their profits have grown, no one should be surprised by this honor.
No one could say that Turkish Airlines is not taking marketing and brand recognition very seriously. In fact, they are smart because they carefully select whom they take-on and the markets that are affected. For example, American basketball and their contract for NBA star Kobe Bryant is another pick. Complete with an humorous component, Kobe Bryant did a commercial for Turkish Airlines in February, 2011. Recently, the airlines added Caroline Wozniacki to their list. She will lend a hand by promoting the airlines' Business Class service to the European fans of tennis.
The profitability of Turkish Airlines was impressive in 2010, with financial statements showing they attained a nine-month net profit of 169 million USD. The company's sales revenue jumped to 5 billion USD, translating into an impressive rise of 39%. The company is expanding its fleet with a number of Boeing 777-300ERs, which are long-haul aircraft, in an effort to increase the revenue generated by business class travelers. The company also intends to use wide-body planes for international cargo routes. While a surprise, the results posted by Turkish Airlines were very well received, as is to be expected. This surge could also be due to the fact that the company has been actively marketing their brand all over the world. The company has targeted penetration of the US market as well as expansion in Asia.
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During the summer of 2010, Turkish Airlines was abuzz with plenty of action. In July 2010, Turkish Airlines managed to sign off on a 5 year contract with Euroleague Basketball in which it will put up the funds for the world wide European basketball competition. As a matter of fact it is in the works for the association's name to be changed to Turkish Airlines Euroleague Basketball within the next season. This really should not be that much of a surprise to those who know all about the company's plans of marketing. Turkish Airlines understands the tremendous appeal and reach of sports. The flying public is right there in the middle of it all. While Turkish Airlines does have quite a bit of a history, their start was quite rocky. There are so many challenges airlines have to resolve that this is not surprising. There have been a wide range of modifications implemented in this airline at all levels. Like people, the airline has successfully learned from its previous mistakes and has now become a company that can adapt to its environment making it a powerful player on the market. This article has offered a small look at the exciting changes going on at Turkish Airlines.
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